265 Millionen Euro) kauft die Fast-Food-Kette McDonald’s das israelische Tech-Unternehmen Dynamic Yield, das sich mit Algorithmen zur Personalisierung und Entscheidungsfindung beschäftigt. Your call is very important to us! Ronald McDonald has agreed to acquire Dynamic Yield, a startup that provides retailers with algorithmically driven “decision logic” technology (more on that later). McDonald’s kauft das israelische Tech-Startup Dynamic Yield für über 300 Millionen US-Dollar. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald's builds on its significant technology investments for growth. 26.03.2019 Discover the experience optimization learning center. Die Fastfood-Kette McDonald's kauft das israelische Startup Dynamic Yield, eine Plattform für Omnichannel-Personalisierung. That acquisition led to McDonald's establishing McD Tech Labs, a global technology team in Silicon Valley, with the Apprente team. Der Gründer erklärt, wie KI unser Leben verändert. McDonald’s is buying Dynamic Yield in a bid to improve in-store ordering and online marketing, in a $300 million-plus deal that marks the fast-food chain’s biggest acquisition in two decades. This unusual pairing underscores a critical point in the evolution of omnichannel retail: 1-to-1 personalization is becoming a default layer of any shopping experiences involving a digital interface. According to people familiar with the matter, McDonald’s will acquire Dynamic Yield for upwards of $300 million. McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades. Auch nach der Übernahme durch McDonald’s soll Dynamic Yield ein eigenständiges Unternehmen bleiben. Die weltweit größte Restaurantkette ließ sich das Ganze mehr als 300 Millionen Dollar kosten, wie Bloomberg von einem Insider erfuhr. Dynamic Yield is a technology company that provides digital customer experience services to businesses. McDonald's to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience CHICAGO and NEW YORK and TEL AVIV, Israel, March 25, 2019 /PRNewswire/ -- McDonald's Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald's will acquire Dynamic Yield, a leader in personalization and decision logic … Dynamic Yields wertet Kundendaten für Weltkonzerne aus – und wurde von McDonalds für 300 Millionen gekauft. McDonald’s will das Drive-Inn-Erlebnis personalisieren (Symbolbild:Getty Images) Für 300 Millionen US-Dollar (ca. The fast food giant is buying machine learning startup Dynamic Yield for a reported $300 million, and the first stop for the company's AI is the drive-thru window. McDonald’s will pay more than $300 million for the startup, a person familiar with the matter said. McDonald’s created a generous retention scheme to entice Dynamic Yield employees to stay on board after the acquisition. McDonald's Corp said on Monday it would buy Israel's Dynamic Yield, whose technology helps marketers personalize customer interactions, to boost its online marketing efforts. Zu den Kunden gehörten Unternehmen wie Ikea, Urban Outfitters Inc. und Forever 21. McDonald's acquisition of an AI company (Dynamic Yield) last week is one of two powerful indicators of how AI is rapidly going to change the stories and frameworks we … When McDonald's spent over $300 million on big-data-crunching startup Dynamic Yield earlier this year, the move came as something of a surprise. Dynamic Yield's ability to meet McDonald's customer needs, coupled with their commitment to grow capabilities around ever-changing consumer trends and evolving marketing technologies, allows for the continued advancement and elevation of the McDonald's customer experience with technology and innovation. McDonald’s ist nicht das erste große Unternehmen, das Dynamic Yield überzeugen konnte. McDonald's Corp. has struck a deal to buy Dynamic Yield, a leader in personalization and decision logic technology. McDonald’s tested the Dynamic Yield tech in a few restaurants across the US in 2018 and plans to start rolling it out as part of the drive-thru experience at more locations this year, followed by an international expansion. In a rare move for the burger group, which has for years avoided acquisitions, McDonald’s announced a deal on Monday to buy Dynamic Yield, a machine learning specialist founded seven years ago. McDonald’s realizes that in the Age of the Customer, it can no longer offer a one-size-fits-all experience to its customer, who increasingly want to engage digitally.” Is this really the age of the customer?